Should Harlequin re

Harlequin is a publishing industry that has been publishing books for a long time. The major types of books that are published by this industry are educational materials and romance novels. The industry was founded in the year 1949. In the 1970s, Harlequin was the world best and largest publisher of women’s series romance fiction books.Advertising We will write a custom case study sample on Should Harlequin re-enter the single-title business? specifically for you for only $16.05 $11/page Learn More The books are of different types of romance, ranging from inspirational, traditional to sexy romance. The industry had created the worldwide library because of the growing single-title market. This was a good opportunity to the authors, who had their work published by Harlequin. This did not last for long since the worldwide library did not know exactly the books it was dealing with. Harlequin has reconsidered the thought of re-entering the business of single-title books. This will be a good decision for the Harlequin enterprises to make considering that; it is one of the largest and well-known publishers of romantic novels. The business of single-title books will raise the income of the industry. This is because, most of the best and well-known authors will always want to be associated with the best selling publishers, where they can have confidence that their work shall be well marketed. Thus, re-entering the single-title business will enable Harlequin to regain some of the most prominent authors that it may have lost after the collapse of the worldwide library. As long as Harlequin continues with the business of publishing the diverse series of romance books, there would be no harm of re-entering the single-title business. The company is a large publisher, and as we know, large businesses are well suited to undertake their operations on a broader basis. If the single-title business thrives, it will be to the benefit of the Harl equin enterprises as a whole. On the other hand, if the single-title business does not thrive, not much shall be lost since other romance series books shall continue to sell as it has been. This shows that, the whole business venture shall not collapse. In business, it is all about taking risks and hoping for the best outcome. If Harlequin has to re-enter the single-title business, it also has to consider the distributor and sales organ of the books. This is because, previously, the worldwide library did not recognize what the imprint was all about. The MIRA can be launched and be given the task of selling the single-title books.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Since a lesson has already been learnt from the collapse of the worldwide library, the MIRA can apply any tactic that was not used by the worldwide library. It can also avoid the methods that were used by the wor ldwide library. Since single-title women’s fiction novels required more mainstream distribution, which was not achieved during the era of the worldwide imprint, the MIRA can focus a lot on distributing the books once launched. This can best be done through introducing, MIRA outlets in different countries for the easy access of the single-title books by customers of different countries. For a new start, Harlequin can first start by offering greater discounts to all potential authors to encourage them to collaborate with them. This will attract more authors and the business will have greater chances of thriving. Thus, it would be a wise decision to make in re-entering the single-title business. This case study on Should Harlequin re-enter the single-title business? was written and submitted by user Aaden Z. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Kent State Massacre essays

Kent State Massacre essays On Thursday April 30th 1970 President Nixon gave a speech to the country. At the end of his speech he asked for the support of the nation for the soldiers over in Vietnam. I ask for your support for our brave men fighting tonight halfway around the world, not for territory, not for glory, but so that their younger brothers and their sons and your sons can have a chance to grow up in a world of peace and freedom, and justice (Payne). Also contained in that speech he told the nation that our military would be bombing and invading the nation of Cambodia, which proclaimed its neutrality. It was believed that the North Vietnamese had moved into Cambodia. Nixon believed that the move into Cambodia was crucial to end the war as quickly as possible. The nation was already divided over the war as a whole, the invasion into Cambodia would further that division. Protests were a constant site all across the United States. Students at many Universities and colleges across the country held peaceful protests against the decision the Nixon had made. The protests never got really large or out of control and occasionally would be seen on the news. Kent State University in Ohio was an exception. Protests began on Friday night and continued into the weekend and into the following week. As the group of protestors got larger the situation became more chaotic and the Ohio National Guard was called in to control the situation. On May 4th 1970 the Ohio National Guard fired into a crowd of students and protestors. Sixty-one rounds of ammunition were unloaded into the crowd in thirteen seconds. The bullets killed four people and wounded nine. People are still unsure as to why the National Guard fired their guns into the crowd. The students had the right to be protesting the war, but shots were fired anyway and innocent people were killed or wounded. The National Guardsman claim that they were being attacked by rock throwing f...

11 High Paying Jobs That Dont Require a College Degree

11 High Paying Jobs That Dont Require a College Degree we don’t all have the luxury of going straight to college or university after high school. but if you can’t (or shouldn’t, for personal reasons) go to college right away, you don’t have to settle for low-paying work. here are 11 high-paying  jobs that don’t require a college degree.real estate brokeryou will need to acquire a license, but you can apply for your first position with just a high school diploma. you may have to log a lot of evening, weekend, and holiday hours to start, and you might not generate income for a while. but when you get your stride, you can make over $180k per year. it’s a competitive field, and the low range of the salary field is just over $30k per year. but if you have the talent, luck, and dedication, you could thrive.air traffic controllerbecause the job is incredibly stressful and the stakes (and responsibilities) are high, this is a very high paying position. an average of just under $159k annually. thereâ₠¬â„¢s a lot of pre-employment screening to get through, but it pays handsomely.small business ownerif you have the capacity to start your own business, and the wherewithal to get through the difficult early stages (and, importantly, you have a valuable product or service to offer the market), this could be a good option for you. set your own hours, write off many expenses on your taxes, and make as much as you possibly can. the sky’s the limit.fire chiefyou’ll have to work your way through the ranks of this challenging and physically demanding career, but if you’re comfortable with high risk and lots of time away from home, then you could succeed in scaling the ladder to be chief. the salary range is approximately $42k to $119k per year.construction managerif you like working construction, you don’t have to worry about switching careers to something better. construction companies often promote from within. if you truly like the work, you could consider st icking it out and working your way up the ranks to management. expect to make anywhere from $41k to $131k per year.plumberlearn this trade through apprenticeships or technical school. it’s super high demand, and salaries can soar to over six figures very quickly.network/it manageras long as you’re up on the latest technology and talented with gadgets, networks, and computers, you can excel in this field. it’s stable work with good benefits and salaries ranging from $53k to $125k per year.hotel executive chefobviously, you’ll have to start at the bottom and work your way up. you’ll have to deal with impossibly long and grueling hours. but if you have the passion and the talent and can get to the executive level, you can easily make six figures.radiation therapistyou’ll need a two-year associate’s degree or a certificate in radiation therapy, but not a traditional four-year degree. you can make as much as $116 per year.court reporterif you can transcribe 250 words per minute, and spell, and have absolute and precise attention to detail, then you can make anywhere between $29k and $104k. you’ll have to take some training classes in transcription, as well as pass some stringent background checks, but it could well be worth it.pilotif all of these jobs sound good, but just not glamorous enough for you (and you have perfect eyesight), then you might consider becoming a pilot. the average salary is $110k per year, but many pilots, depending on their training, experience, and license, can make over twice that.if you’re willing to work hard and dedicate yourself to excellence in your chosen career, then you can easily make six figures without a traditional degree.

Business Ethics - Ethical Dilemma Essay Example | Topics and Well Written Essays - 1500 words

Business Ethics - Ethical Dilemma - Essay Example To do this, the essay will start by describing a situation at my friend Mary’s former placement workplace that posed an ethical dilemma. Later, the essay will seek to explain why the situation proved an ethical dilemma, before coming up with an appropriate solution for it. Working for a few months at Sisto Mission Hospital as a content developer and data entry clerk, Mary came across some information that placed her in a dilemma ethically. As she was gathering information as part of her daily routine, her sister’s fiancà ©Ã¢â‚¬â„¢s name came to the screen. His information said that he had recently been tested for HIV and diagnosed to be positive. In addition, the information also showed that Michael was currently under treatment at a local facility, as well as counseling services, for HIV. Mary and her sister and are close, especially since their mother passed away from cancer early in their lives, which has meant that they always look out for one another. Having met her sister at least six times in the last month, Mary was sure she did not know about Michael’s condition. If she did, Mary or her father would have known about it by now. The information comes at an especially crucial moment because her sister is preparing for her wedding in three weeks. Mary am devastated by the information and torn between her sister and family on one side and her job on the other. If she elects not to give this information to her sister with regards to her fiancà ©Ã¢â‚¬â„¢s condition, she can maintain my integrity and get a good reference from her boss. This is important, as this is a prestigious company, which will strengthen her CV significantly. However, telling her sister about Michael’s condition will inform her decision on whether to go ahead with the wedding. She could be able to evaluate her position alongside Michael and make a decision based on reality. Nonetheless, doing this could lead to termination from Mary’s current position and a poor report from her

The Black Diasporic discourse Term Paper Example | Topics and Well Written Essays - 1000 words

The Black Diasporic discourse - Term Paper Example Every period in the history of African American literature portrays its unique theme. Yet, in every period, almost all African American writers have tried to present event a quick look into the diverse and rich histories of African Americans. The transatlantic slave trade transported millions of Africans to the Americas, Caribbean, India, Europe, North Africa, and the Arab world. Numerous African American literary texts describe this great movement in detail. Michael Gomez provides a factual description of the African Diaspora in his book Reversing Sail: A History of the African Diaspora, while Charles Henry Rowell presents a collection of African American fiction and poetry in his book Making Callaloo: 25 Years of Black Literature. This paper analyzes how the African slave trade’s shaping of the African diaspora was described in these two important books. African Diaspora in Black Literature The massive forced transport of Africans does not match precisely the meaning of dias pora. African slaves do not belong to a single ethnic or religious group, but to different beliefs, cultures, and ethnicity. However, the concept of diaspora can be related to the African diaspora in its broadest meaning of diffusion and preserved cultural traditions. Millions of Africans who were scattered across the globe through the slave trade kept hold of their culture, and continuously practiced it through rituals, traditions, music, and religion. Over the recent decades, the black Atlantic discipline has placed emphasis on the shaping of racial groups across the globe, with a focus on the flow of material objects and ideas. And still Africa is strangely missing in these lively and flourishing discourses, as the Atlantic is still viewed as mainly talking about the flow of objects, peoples, and ideas between the Americas and Europe. Hence, African American literature emerges to describe how Africa is positioned in the discourses and writings of black diasporic authors. Taking i nto consideration literary portrayals of Africa by African, black British, and African-American authors, this paper argues that a charting of Africa in diasporic literature contributes much to the reconstruction of current perspectives of diaspora. In black diaspora literary texts, the symbol of Africa refers as strongly to aspirations of liberation and restoration of a lost homeland. Read as one, the literary creations of authors, such as Caryl Phillips, Percival Everett, and the other authors included in the book Making Callaloo, make up a black Atlantic collection. This collection comprises not just writings that emphasize transnational movement across different points of the Atlantic, but also texts that adopt the theoretical features of the concept of diaspora—the effort to unearth a valuable past, the significance of memory, and the loss of home. Moreover, a study of diaspora essentially requires a thought on the outcomes of slavery, as well as an analysis on the relati onship of Africans to the Western word and its intellectual forces, specifically those that have been identified with regard to Africans—reason and modernity. Two of the most remarkable contemporary writers of African diaspora are Michael Gomez and Charles Henry Rowell. In Reversing Sail, Michael Gomez explores the factual scattering and movement of Africans since ancient times. The struggles of Africans in Europe, the Arab world, and the Mediterranean are afterward marked by their migration into the Americas, where their predicaments in territories invaded by European colonizers are examined in relation to the African

Transactive Memory System and Creativity of Dutch Designers

Transactive Memory System and Creativity of Dutch Designers Preface The author declares that the text and work presented in this Master thesis are original and that no other sources other than those mentioned in the text and its references have been used in creating the Master thesis. The copyright of the Master thesis rests with the author. The author is responsible for its contents. RSM Erasmus University is only responsible for the educational coaching and beyond that cannot be held responsible for its contents. Abstract This research examines the impact of the transactive memory system on the creativity of Dutch fashion designers, architects and graphic designers. The transactive memory system (TMS) consists of individual expertise of members as well as their knowledge of ‘who knows what and is based on communication. The emphasis in this thesis is given to the retrieval function of the TMS. This function could have an impact on the process of idea generation. In this research a special focus will be on the concept of ‘ba, developed by Nonaka (1994). Central to the ‘ba stands the idea of knowledge creation during interaction. Approximately five hundred designers were sent an online survey about the impact of the environment, knowledge creation and knowledge transfer on the retrieval of information during idea generation. The final number of cases used was 128 and these were empirically investigated using a multiple regression analysis. Results showed that having connections with other individuals did have a significant impact on the creativity of Dutch designers during idea generation (ÃŽ ²=.379 significant at level .001). Furthermore, the use of explicit knowledge showed to have an unexpected positive moderating effect on the relationship between retrieving information and creativity (ÃŽ ²=.202 significant at level .05). However, the other aspects did not show significant results. Chapter 1 Introduction and research topic Introduction ‘The secret to creativity is knowing how to hide your resources Albert Einstein In order to be successful in the creative industry, designers have to be able to deliver what is perceived to be creative. But what is creativity? Many researchers focused on the personality approach; defining creativity as a personality trait. Simonton (2003) argued that creativity has three essential components: person, product and process. These components have to be interrelated in order to recognize creativity. Koestler (1964) proposed that creativity involves a ‘bisociative process- connecting two frames of reference to produce new insight or invention. Amabile et al (2005) mentioned that creative performance can be affected by the work environment in every context; a school, a room, a design studio or organization. Amabile (1983) focused on the process of creativity and identified that social and environmental influences are also of importance in creative performance. She developed a framework, which describes the way in which cognitive abilities: personality characteristics and social factors might contribute to the different stages of the creative process. Social networks are taken as to be one of these social factors. How does this work in the creative industry? Designers must have all of the resources and assets available in order to succeed in todays highly competitive marketplace. But where do new ideas come from? And in what way do these ideas affect creativity? Marlies Dekkers designs her collections based on a different concept than traditional underwear. Every collection is inspired by movies, art or literature. When she has a moment of inspiration, even if it is in the middle of the night, all the members of her designing team receive a text message with her idea. They all discuss this idea the next morning. Rem Koolhaas has been successful architect for more than twenty years. He celebrates the chance-like nature of city life: the city is an addictive machine from where there is no escape. Another key theme in architectural design was introduced by Koolhaas. This notion: the ‘Program, involves an act to contribute to human activities. Over the past 15 years Viktor and Rolf have taken the fashion world by storm with their particular blend of cool irony and surreal beauty. They created The House of Viktor Rolf that presents each of the designers signature pieces from 1992 to now, shown in a specially commissioned and characteristically theatrical installation. They are most well-known for their fantastical and concept driven designs and for their conceptually driven fashion show presentations. Subjects of their work include their analysis of fashion and the fashion industry, the idea of the fashion designer as a story teller, transformation and illusions. Marlies Dekkers, Rem Koolhaas and Viktor Rolf are successful, but are inspired in different ways. It could be interesting to know in what way social relationships affect creativity; what kinds of relationships are part of the process of generating ideas? Family, friends or peers? And within which context and with what means are these ideas shared, transferred or created? Perry- Smith and Shalley (2003) focused on the importance of generating creative ideas and tried to explore the association between the context of social relationships and individual creativity. They argued that informal relationships are more beneficial, in general, than formal relationships for creativity. Informal relationships are not specifically required as a part of the job. These relationships are more likely to provide connections to people with diverse viewpoints and perspectives (Perry-Smith, 2008). Informal ties ease the process of communication rather than formal ties. Conversations with others can therefore not only be a source of ideas, but also a driving force behind creativity. Nonaka Toyama (2003) discuss the potential of these dialogues as they introduce the concept of ‘Ba; a context or place, which can transcend beyond boundaries to create knowledge. Knowledge creation occurs as the actors synthesize tacit and explicit knowledge in social space. Conversations can create new knowledge and enhance creativity. Searching for information and getting inspired is essential during this process. A transactive memory system (TMS) is a collective memory of who knows what. This is a shared system for encoding, storing and retrieving information (Wegner, 1986). The TMS is based on the idea that individual members can serve as external memory to others. Its value is determined by the willingness of members to search for the specific expertise. Members are able to benefit from each others knowledge and expertise if they develop a good, shared understanding of who knows what in the group/unit. They are able to develop deep expertise in specialty areas and they can rely on other members to provide access to others specific knowledge (Lewis, 2003). Retrieving information is a valuable asset of a TMS: individuals with specialized expertise can be found quickly. Designer creativity and the retrieval function of a TMS have not yet been associated with each other; connections to people who are creative or have specific expertise may help individuals be more creative (Perry-Smith, 2008). Therefore the subsequent question will be central in this research: What is the effect of the retrieval function of a transactive memory system on the creativity of fashion designers, architects and graphic designers in the Netherlands? The following sub-questions can be derived: How is a transactive memory system used to generate new ideas? How is a transactive memory system used during the transfer of knowledge? 1.1 Research Objective The objective of this research is to provide some new insights as to how the retrieval function of the transactive memory system (TMS) can have an impact on the creativity of designers. The purpose of this research is to test theory and causal relations. The most appropriate research strategy will be the survey design since we are dealing with probabilistic hypotheses. The numbers of respondents to the survey in this research were 128. 1.2 Thesis structure The next chapter will discuss the theoretical issues, namely the concept of creativity and the transactive memory system. Chapter 3 will justify the chosen research design and the analysis of the results. The general discussion, implications and recommendations will be described in Chapter 4. Part I Chapter 2 Literature Review ‘Everything you can imagine is real Pablo Picasso This chapter will discuss the relationship between the retrieval function of the TMS and creativity as well as different aspects that could moderate this relationship. The first section will explain how retrieving information can play a role during idea generation. The following part will discuss the cognitive elements that could impact this relationship such as absorptive capacity, scanning the environment, the usage of boundary objects and the role of a shared context (‘ba). A conceptual model will be presented at the end of this chapter, displaying the presumed relationships. Introduction Designers operate in a creative environment and are faces with innovative tasks. They should be able to identify trends and changes during idea generation. This phenomenon called environmental scanning can be used to retrieve relevant information. Cohen and Levinthal (1990) argue that the ability to exploit external knowledge is critical during the generation of ideas. They introduce the concept of absorptive capacity, which is the ability to take in and make use of new knowledge. In this way, retrieving information requires prior related knowledge to assimilate this newly acquired information. Sharing information means sharing knowledge. The context in which these interactions take place is crucial. Knowledge is created by means of interaction among individuals or between individuals and their environment. ‘Ba is the context shared by those who interact with each other (Nonaka Toyama, 2003). Thus, designers could retrieve relevant information when participating in a ‘ba. To deliver creative products, designers need to be able to combine and integrate knowledge. They could face knowledge boundaries during interaction. Different boundary objects can be used to manage knowledge across boundaries (Carlile, 2002). The first difficulty that needs to be addressed is the way different types of ‘ba, the environment and the usage of absorptive capacity are related to retrieving information. The second problem that needs to be addressed is how boundary objects are being used dring the generation of ideas. The most common means of identifying creativity has been through its products. In architecture, music, writing, art and even scientific discovery the presence of a creative product is of importance (Akin Akin, 1998) Creativity is generally defined as the production of novel, useful ideas or problem solutions. It refers to both the process of idea generation or problem solving and the actual idea or solution (Amabile, 1983). Drawing on the assumption that novelty is the distinguished feature of creative work, Simonton (1999) focused his theory on variation. In this theory, the process of variation primarily contributes to idea novelty; it is guided by the existence of knowledge elements that are available for combination into new variations within the creators mind. According to Simonton (1999), the initial selection of ideas goes on within the mind of the individual creator, through a process of testing them against relevant criteria for novelty. Once an idea has been selected by the creator, developed, and communicated, there is often a second selection process by relevant individuals in a social group or community. In Simontons view, creativity depends in large part on novelty, and because novelty is largely a function of cognitive variation, interacting with other individuals is likely to increase the probability of creativity. Creativity is a choice made by an individual to engage in producing novel ideas; the level of engagement can vary from situation to situation. In this thesis creativity is defined as thinking outside of general frames of reference that leads to generation of novel ideas, solution to problems, or innovations (Akin Akin, 1998). In order to create a new product, diverse ideas become available from past experiences. In this way, individuals enrich their own knowledge domain with other knowledgeable persons who help them to retrieve and apply knowledge components during idea generation (Taylor Greve, 2006). This means as a conclusion that individual creativity and the ability to deliver innovations depend on interactions in social systems (Amabile, 1996). Relevant ideas can be generated through communication and through the retrieval information from external sources. External knowledge and the interpretation of the environment can be such sources. 2.1 Transactive memory system creativity Creativity does not just play a role in arts, invention and innovation; it also is a part of our everyday life (Runco, 2004). He defines creative thinking in terms of cognitive processes that lead to an original and adaptive insight, idea or solution. What is unique about this definition is the reliance on cognitive processes. This definition assumes that all creative work requires some cognition and that everything we do requires information processing. Creative ideas generated from ones cognitive processes are influenced by the individuals personal experiences. A combination of individual and others knowledge is an ideal means to obtain information and be creative. Strategic management researchers have proposed a knowledge processing view of the firm that emphasizes the importance of social interaction as the process through which knowledge is created and transferred in organizations (Kogut Zander, 1992; Nonaka, 1994). Nanaka Takeuchi (1995) argue that knowledge consists of tacit and explicit dimensions. Explicit knowledge is that which can be expressed in words and numbers. It is easily communicated and shared in the form of hard data, codified procedures or universal principles. In contrast, tacit knowledge is highly personal, difficult to formalize and consist of subjective insights; intuitions and hunches (Davenport Prusak, 1998; Alavi Leidner, 2001). These forms of knowledge are mutually dependent and have qualities that reinforce each other. It is via the process of continual interaction between tacit and explicit knowledge that new knowledge is created. Nonaka Toyama (2003) argue that knowledge creation starts with ‘socialization, which is the process of converting new tacit knowledge through shared experiences in day-to-day social interaction. A transactive memory system (TMS) has been defined as a combination of an individuals knowledge and a shared awareness of who knows what (Wegner, 1986). This represents a ‘divided up into portions type of knowledge sharing. TMS was initially proposed to explain the knowledge residing amongst intimate couples and family members when they are able to bring together disparate knowledge to solve a problem. This means even though the solution to any issue at hand may not be readily available, family members do know how to come together and develop a response. Wegner (1986) explains that members are able to benefit from each others knowledge and expertise if they develop a good, shared understanding of who knows what in the unit/group. TMS is built on the distinction between internal and external memory encoding. Often, individuals encode new (tacit) knowledge internally, in their own memory. However, even more often individuals encode or use knowledge encoded externally. According to Wegner (1986) a TMS can be explained as a set of individual memory systems in combination with the communication that takes place between individuals. He argues that an individuals memory system becomes connected with those of other individuals involving three stages: Directory updating. Directory updating or expertise recognition is the process by which team members learn which topics others know without learning the actual information within each topic. Furthermore, members come to understand their own areas of expertise within the team Communication to allocate information. Communication to allocate information is characterized by a team member using his or her directory of expertise to forward new information outside of his or her domain(s) of expertise (Anand et al 1998). Communication to retrieve information. Although it is important to possess relevant knowledge, the knowledge must also be utilized to be successful. Communication to retrieve information is the process by which individuals seek specialized information from the teams domain expert to help in task completion when their personal knowledge bases are insufficient. A transactive memory system will be most effective when knowledge assignments are based on the members actual ability, when there is a shared understanding between the members and when members fulfill expectations (Brandon Hollingshead, 2004). This research focuses on the process to retrieve information for it is in the retrieval process where usefulness and efficiency of a TMS can be achieved (Wegner et al 1985). This retrieval process could result in the creation of new knowledge. The creation of new knowledge leads us to creativity. Creativity could be seen as a mental event by which an actor intentionally goes beyond his or her previous experiences in order to gain novel and appropriate outcomes; the TMS can help individuals to achieve these outcomes (Pandza Thorpe, 2009). Transactive retrieval requires determining the location of information and sometimes entails the combination or interplay of items coming from multiple locations. This process begins when the person who holds an item internally is not the one who is asked to retrieve it. In transactive memory this can occur when individuals respond to a particular information label and one group member retrieves one item whereas a second member retrieves something quite different. In their discussion it could be determined that two items add up to yet a third idea. These so-called external components of information are not personally known but can be retrieved when required (Anand et al, 1998). If we ask a question to a person who is a well-integrated part of a transactive memory network, this person is often able to answer (after consulting with other network members, of course) with information well beyond his or her internal storage. When team members correctly identify the experts and delegate ta sks based on an individual members expertise, they perform better (Hollingshead, 2000). Brandon and Hollingshead (2004) argue that representation of tasks is critical to the structure of the TMS; the features of tasks are embedded in the transactive memory process. In this way, team performance in terms of creativity may depend on whether the group can correctly recognize and utilize the knowledge of its members (Brandon Hollingshead, 2004). The interaction of different perspectives enabled by a TMS is a large contributor to the discovery of insight and the creation of knowledge (Jehn et al, 1999; Nonaka Takeuchi, 1995; Nonaka Toyama, 2001). As individuals will retrieve relevant information via a TMS, it is probable designers will discover new knowledge and improve creativity. Thus, the following hypothesis is defined: H1: The usage of the retrieval function of the transactive memory system is likely to contribute to creativity 2.2 Interpretation and creating As mentioned in the previous paragraph, creativity is concerned with generating novel outcomes (Pandza Thorpe, 2009). Creativity is defined as the production of novel ideas that are useful and appropriate to a given situation (Amabile, 1983). Cognitive styles are recognized as core characteristics of individual creativity. Cognitive style is a persons preferred way of gathering, processing and evaluating information. It influences how people scan their environment for information, how they organize and interpret this information and how they integrate their interpretations that guide their actions (Amabile, 1988; Woodman et al., 1993). According to Miliken (1990), action involves a response based on scanning and interpretation of information. Choo (1996) argues that the principal information process is the interpretation of news and messages about the environment. Individuals must determine what information is significant and should be attended to. Interpretation involves the development of ways of comprehending information; the fitting of information into some structure for understanding action (Thomas et al, 1993). Interpretation of the environment also requires identifying threats and opportunities (Miliken, 1990); which requires designers to assess the meaning and significance of each trend, change and event they noticed during the scanning phase. During this phase information is gathered. If one has access to more information, it is also important to select information that is useful to interpret issues (Thomas et al, 1993). Another purpose of scanning is identifying the key trends, changes and events in an environment that might affect performance (Miliken, 1990). Monitoring and analyzing the environment enhances the ability to enter new knowledge domains. Information about the environment can be gathered through different channels, such as personal relationships with peers (Danneels, 2008). Daft and Lengel (1986) explain that the interpretation of the environment is the source of information processing. Cohen and Levinthal (1990) argue that the ability to recognize the value of new information using prior knowledge is critical to innovative capabilities. This phenomenon, called absorptive capacity is used to give rise to creativity; using prior knowledge to assimilate and use new knowledge. An amount of absorptive capacity is needed to increase both the ability to acquire new knowledge and the ability to retrieve and use it (Cohen Levinthal, 1990). As mentioned in the previous paragraph, the retrieving function of the transactive memory system could be used to acquire new data, which is combined with the creation of new interpretations about the environment, which in turn can reduce the uncertainty about the environment. Taking the importance of the ability to interact in different contexts, scanning the environment could put some people in more advantageous positions than others to be creative. Some persons are considered to have contacts with individuals in other fields of expertise who may possess or develop knowledge that can have an impact on their current work. Creative individuals who interact with other designers and are aware of trends could be considered to achieve more creative ideas. Individuals can scan the environment and benefit from this novel information flow. TMS can increase this learning process and can act as an interactive mechanism (Austin, 2003). A certain amount of absorptive capacity and environmental scanning could affect the relationship between the retrieval function of the TMS and creativity. Therefore the following hypotheses are defined: H2: high levels of absorptive capacity will moderate the relationship between the retrieval function of the TMS and creativity, such that retrieval is more likely to have a positive relationship with creativity H3: environmental scanning will moderate the relationship between the retrieval function of the TMS and creativity, such that retrieval is more likely to have a positive relationship with creativity 2.3 Boundary objects Interacting to develop a shared understanding can be done using language and other symbols. Individuals articulate what they intuitively know through dialogue and discourse (Choo, 1996). Texts are a variety of forms including written documents, verbal reports, art work, spoken words, pictures, symbols, buildings and other artifacts (Philip et al, 2004). Carlile (2002) define these objects as ‘boundary objects. The notion of boundary objects was first introduced by Star and Griesemer (1989), who described the attributes of boundary objects that enable them to serve as translation devices; they have different meanings in different social worlds but their structure is common enough to more than one world to make them recognizable and function as a means of translation. Boundary objects can adapt to different context simultaneously while maintaining a common identity across all context, allowing each group to decontextualize its knowledge for use in common space and recontextualize it for use in its own practice (Bowker and Star, 1999). Boundary objects are enabled via in going transactions but also enable interaction. Carlile (2002) distinguishes among different types of boundaries- syntactic, semantic and pragmatic- that require different types of boundary objects: Repositories supply a common reference point of data, measures or labels across functions that provide shared definitions and values for solving problems. This object establishes a shared syntax or language for individuals to represent their knowledge. Standardized forms and methods provide a shared format for solving problems across different functional settings. These objects provide a concrete means for individuals to specify and learn about their differences and dependencies across a given boundary. Objects, models and maps are simple but complex representations that can be observed and then used across different functional settings. These objects facilitate a process where individuals can jointly transform their knowledge. A syntactical approach is based on the existence of a shared and sufficient syntax at a given boundary. A common syntax or language is shared between the ‘sender and receiver. Integrating devices are processing tools (repositories) and integration is accomplished through processing information. When novelty arises, the sufficiency of the syntax is in question and another boundary is faced. A semantic approach recognizes that there are always differences in kind and the emergence of novelty is a natural outcome in settings where innovation is required. Integrating devices are seen as processes or methods for translating and learning about differences at a boundary, but when negative consequences are faced, another boundary arises. A pragmatic approach recognizes that knowledge is localized, embedded and invested in practice. This view highlights the negative consequences that can arise given the differences at a boundary. Integrating devices (objects, models and maps) are used to create new knowledge. Sketches can be seen as a pragmatic boundary object during idea generation. In order to move beyond a knowledge barrier, designers can use sketches to communicate and explain their ideas to others. Individuals must be able to alter the content of a boundary object to apply what they know (Carlile, 2002). As novelty of the situation increases, this study argues that designers, who face more pragmatic boundaries, will need boundary objects to see consequences of social interactions with others. In the engineering industry, all the information is expresses in a common framework using 3-D design so that everyone concerned with the project can quickly respond to each other (Baba Nobeoka, 1998). Visual tools, such as sketches, facilitate the processing of novel information and may lead to a faster understanding (Feiereisen et al, 2008). Thus the following hypothesis is developed: H4: the usage of pragmatic boundary objects will moderate the relationship between the retrieval function of the TMS and creativity, such that retrieval is more likely to have a positive relationship with creativity 2.4 Knowledge through ‘ba Information becomes knowledge if it is given meaning through interpretation and interaction. Knowledge exchange cannot simply be a matter of transferring it across groups engaged in different practices; knowledge must be transformed through decontextualization and recontextualization (Spender, 1996) Tsoukas (2002) argues that these mechanisms to interact can be used to predict and guide behavior. These tools can enable a skilled user to get things done and need to become instruments through which we act- of which we are subsidiarily aware- not objects of attention. Objects can be used to ease the transfer of tacit knowledge, since this knowledge is not visible. Tacit knowledge is highly personal and hard to formalize, making it difficult to communicate or share with others. Whereas explicit knowledge can be expressed in words and numbers and shared in the form of data (Nonaka et al, 2000). The most explicit kind of knowledge is underlain by tacit knowledge (Tsoukas, 2002). Although the tacit knowledge of each individual is personal and unique, it can be absorbed by others through social relationships and collaboration (Mascitelli, 2000). Nonaka (1994) introduced the concept of ‘ba to be specific to knowledge creation in order to include these concept-specific items. According to him, ‘ba can be thought of as a shared space for emerging relationships. This space can be physical (e.g an office), virtual (email, teleconference), mental (shared experiences, ideas) or any combination of them. What differentiates ‘ba from ordinary human interaction is the concept of knowledge creation. According to Nonaka et al (2000), ‘ba provides a platform for advancing individual and collective knowledge. Knowledge is embedded in ‘ba where it is then acquired through ones own experience or reflections on the experience of others (Nonaka et al. 2000). An environment is created, whether physical or virtual, that lends itself to the creation and sharing of knowledge. It can emerge in individuals as well as in teams and is an existential place where participants share their contexts and create new meanings thr ough interactions (Nonaka Toyama, 2003). Participants of ba bring in their own contexts and through interactions with others and the environment, the contexts of ‘ba, participants and the environment, change. A good ‘ba needs participants with multiple contexts and yet a shared context is necessary for a ‘ba to exist (Nonaka et al, 2000). It sets a boundary for interactions among individuals and yet the boundary is open. It is not bound to a certain space or time (Nonaka and Toyama, 2003). When participating in a ‘ba, it is important that these individuals share time and space through their direct experience. As mentioned before a good ‘ba can provide a platform for advancing individual and/or collective knowledge ( Nonaka et al, 2000). A TMS can be seen as a combination of knowledge possessed by individuals and focuses on the utilization of expertise (Hollingshead, 2000; Lewis, 2003; Wegner, 1986). This expertise could be gathered by the retrieval function of the TMS, creating a ‘ba, where during interaction, new insights and new knowledge can be developed and in turn, could enhance creativity. An originationg ‘ba, a dialoguing ‘ba, a systemizing ‘ba and an exercising ‘ba support a particular knowledge conversion process and there by ‘ba speeds up the process of knowledge creation: 2.4.1 Originating ‘ba An originating ‘ba takes place in a world where individuals share feelings, emotions, experiences and mental models. An individual sympathizes or further empathizes with others, removing the barriers between the self and others. It is the primary ‘ba from which the knowledge creation process begins

Biomedical or scientific, naturalistic or holistic

People view illness and death differently depending including on their own personal beliefs as well as their culture. The 3 major views that are often used by different cultures to explain the causes of death and disease are: biomedical or scientific, naturalistic or holistic, and magic-religious. Biochemical or scientific worldview is the most prevalent view in our healthcare system and it is embraced by most nurses and other health care providers. The basic idea of this view is that all events in life have a cause and effect, and that the human body works like a machine, and all reality can be observed and measured (ex:BP, Papa levels, intelligence test. ) one example of the biochemical or scientific view regarding disease and illness is the bacterial or viral explanation of communicable disease. A naturalistic or holistic viewpoint are commonly embraced among the Native American, Hispanics, African American, Arab and Asian cultures. This viewpoint explains and focuses on the holis tic explanation of what caused the disease. This belief focuses on keeping the forces of nature in natural balance and harmony. Many Asian groups believe in the yin and yang theory which is a great example of this viewpoint.The yin and yang theory is a belief that there Is an ultimate balance between everything in life one way or another, meaning that health is believed to exist when all aspects of a person are In perfect balance or harmony. According to the holistic theories, disrupting the laws of nature creates Imbalances, chaos, and disease. The Magic- Religious view's basic concept It that the world Is a place where the supernatural forces dominate, and they believe that the fate of everyone depends on the action of the supernatural forces for good and evil.According to some African American and Caribbean people their explanations of magical causes of Illness Include belief In voodoo or which craft. There are some Christian religions that believe In faith healing to help fight disease and Infection. These three viewpoints are defiantly very different from one another. As a nurse, It Is important to be aware that people view heath and Illness differently. A nurse must know that not matter If they agrees with the patient's views or not, they must respect the patients beliefs and do everything possible to work within the guidelines of their sews and beliefs to give them the best care possible.Brenner: Chapter 7 [pages 102-103] http://YMMV. Credulous. Com/theory/waylaying. CFML http://w+M. Nursing-nurse. Com/causes-of-illness-236/ biomedical or scientific, naturalistic or holistic, and magic-religious By Alexandra_enema example of this viewpoint. The yin and yang theory is a belief that there is an is believed to exist when all aspects of a person are in perfect balance or harmony. According to the holistic theories, disrupting the laws of nature creates imbalances, chaos, and disease.The Magic- Religious views basic concept it that the world is a magical cau ses of illness include belief in voodoo or which craft. There are some Christian religions that believe in faith healing to help fight disease and infection. These three viewpoints are defiantly very different from one another. As a nurse, it is important to be aware that people view heath and illness differently. A nurse must know that not matter if they agrees with the patient's views or not, they must respect http://www. Credulous. Com/theory/yang. CFML http://www. Nursing-nurse. Com/causes-of-illness-236/